When the Phillies announced that they would build their new ballpark in South Philadelphia, rather than Chinatown a decade ago, fans had a common gripe.
What is there to do in the vicinity of Broad and Pattison?
Well, now there are a number of diversions since McFadden’s isn’t your only option.
XFinity Live!, which will open Friday, is a $60 million attraction that is certainly centrally located. The entertainment and restaurant venue, rests on the site of the Spectrum, which is between Citizens Bank Park, The Wells Fargo Center and Lincoln Financial Field.
There are a number of different restaurants designed to cater to varied clientele. There is the high-end Spectrum Grill, which is a fancy steak house. Broad Street Bullies Pub offers burgers, wings and 48 beers on tap.
PBR Bar offers Mexican fare and the only mechanical bull in Philadelphia.
There is the Victory Beer Hall, which smacks of German beer gardens and yes, many different brews on tap.
The Philly Marketplace includes Chickie & Pete’s, Old Original Nick’s Roast Beef and the Original Philadelphia Cheesesteak Co.
And then there is the centerpiece, the NBC Sports Arena, which features a 32-foot diagonal, Sony LED HD television.
“It’s kind of the fourth stadium experience fans will have here,” VP of Marketing for Xfinity Live! Rob Johnson said. “It’ll be just like going to a game here. We’ll have that feeling here.”
If you can’t get a ticket to the game, Johnson encourages fans to stop by the NBC Sports Arena and to visit when their favorite Philly teams are on the road.
“We’re going to try to create that atmosphere of being at the game right here,” Johnson said. “We’re going to sound the same bullhorn here when the Flyers score. We’re going to bring other elements from the arena to here.”
Third Eye Blind will help christen the venue with a free concert Friday night. The venue will present national or local acts each weekend. The next prominent band booked to play Xfinity Live! is Reel Big Fish, which is slated for May 5.
“That will cap our big Cinco De Mayo party,” Johnson said. “There will plenty of other bands that will play here. This will be a place to be, where everyone can have fun. There is plenty to do down at Xfinity Live.”
The venue will open 365 days a year from 11 a.m. to 2 a.m. “It doesn’t matter if there is a game going on other not,” Johnson said. “There will always be something happening here.”